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I have lots of news today!
If you did not know, Redakai will not only be avaiable in North America and Canda! Here is a diagram of where the cartoon (and probably the cards) are and will be!
Spin Master plans to release 75 to 90 new cards with fresh monsters and characters each quarter. “Trading card games need to take root with the core game players, who like to be trendsetters,” says Patricia DeWilde, SVP of consumer products at Zodiak Kids/Marathon, who oversees the global TV and licensing strategy. The idea is that those early adopters will build enthusiasm that trickles down to a younger demo of boys six to eight, who will play with the cards on a simpler collecting and trading level and then tune into the TV series. Territory strategy In other territories, the brand is taking a two-tiered TV launch tactic. For starters, in most European countries, the TV series is launching before the trading card game, which will go directly to specialty and mass-market retailers in countries that don’t have a strong hobby store market. Both Cartoon Network Latin America and EMEA have picked up the series (excluding Spain and French-speaking Europe) to air in early 2012. Zodiak has simultaneously been selling the show to terrestrial channels in the same territories to follow after its cable debut on CN. France, however, was the first European region to air the series (it debuted on Canal J last October). Gulli is its designated terrestrial home, where it will launch in February 2012. In Spain, the series is headed for Clan TV in April.
What's Next?
Working on a tight production schedule, Marathon has been delivering episodes to Cartoon on a week-by week basis and developing online games for its European terrestrial partners. The next season is already in pre-production, and DeWilde says the story arc will include new twists that see other characters setting out on their own personal quests. At press time, DeWilde was finalizing a worldwide console videogame deal. Zodiak has also started working up L&M plans with Cartoon for the US, and has lined up licensing deals inFrance to begin rolling out comic books (already happened in America) and story books at the end of the year.
If you did not know, Redakai will not only be avaiable in North America and Canda! Here is a diagram of where the cartoon (and probably the cards) are and will be!
Spin Master plans to release 75 to 90 new cards with fresh monsters and characters each quarter. “Trading card games need to take root with the core game players, who like to be trendsetters,” says Patricia DeWilde, SVP of consumer products at Zodiak Kids/Marathon, who oversees the global TV and licensing strategy. The idea is that those early adopters will build enthusiasm that trickles down to a younger demo of boys six to eight, who will play with the cards on a simpler collecting and trading level and then tune into the TV series. Territory strategy In other territories, the brand is taking a two-tiered TV launch tactic. For starters, in most European countries, the TV series is launching before the trading card game, which will go directly to specialty and mass-market retailers in countries that don’t have a strong hobby store market. Both Cartoon Network Latin America and EMEA have picked up the series (excluding Spain and French-speaking Europe) to air in early 2012. Zodiak has simultaneously been selling the show to terrestrial channels in the same territories to follow after its cable debut on CN. France, however, was the first European region to air the series (it debuted on Canal J last October). Gulli is its designated terrestrial home, where it will launch in February 2012. In Spain, the series is headed for Clan TV in April.
What's Next?
Working on a tight production schedule, Marathon has been delivering episodes to Cartoon on a week-by week basis and developing online games for its European terrestrial partners. The next season is already in pre-production, and DeWilde says the story arc will include new twists that see other characters setting out on their own personal quests. At press time, DeWilde was finalizing a worldwide console videogame deal. Zodiak has also started working up L&M plans with Cartoon for the US, and has lined up licensing deals inFrance to begin rolling out comic books (already happened in America) and story books at the end of the year.
